How We Achieved 2 Million in Amazon Sales:
Simplified PPC Strategies
Marketplace: UK
TACOS: 20%
Number of products: 12
Introduction:
Hey there! We want to share our success story of hitting 2 million in Amazon Private Label (PL) sales this year using straightforward Amazon PPC (Pay-Per-Click) strategies.
Whether you're a fellow seller or a potential client, we'll break down our approach in easy-to-understand terms.
Product Listings:
Our product listings got a makeover. We made sure they had great pictures, detailed descriptions, and competitive prices. A strong listing boosts sales.
Campaign Types:
We ran two types of PPC campaigns: Sponsored Products (targeting keywords) and Sponsored Brands (promoting our brand). Both have their roles.
Manual vs. Automatic:
We used automatic campaigns to let Amazon pick keywords and manual campaigns to choose specific ones. A mix gave us a broader reach.
Campaign Types:
We ran two types of PPC campaigns: Sponsored Products (targeting keywords) and Sponsored Brands (promoting our brand). Both have their roles.
Smart Bidding:
We watched our bids closely. At first, we bid competitively for visibility, but we adjusted as we learned which keywords brought in sales.
Negative Keywords:
We checked our reports for irrelevant keywords that wasted money and added them as "negatives" to stop showing up for those searches.
Testing:
We tried different ad content, headlines, and images to see what worked best. We kept what worked and ditched what didn't.
Continuous Improvement:
We kept an eye on performance and tweaked things regularly. Amazon is always changing, so we adapted too.
Scaling Up:
When our campaigns were profitable, we expanded to new products and markets using what we learned.
Conclusion:
Getting 2 million in Amazon PL sales with PPC is doable.
