From $0 to $298K in One Year: A Remarkable Success Story
Transforming an idea into a thriving Amazon business, We took an account from zero listings to achieving $298,000 in sales within a year.
Account Overview:
❇️ Market: USA
❇️ Model: Private Label (PL)
Initial Situation:
❇️ Starting Point: Zero listings
❇️ First Sales: Achieved within 2 days after creating listings
❇️ First Month Sales (July): $4,157.99
Our Approach:
❇️ Listing Creation: Successfully created all listings manually and using flat files.
❇️ Variations and A+ Content: Added product variations and enhanced listings with A+ content to improve appeal.
❇️ Store Creation: Set up an engaging and user-friendly Amazon store.
PPC Campaigns:
❇️ Launched and managed PPC campaigns from the start.
❇️ Created all types of campaigns and continuously experimented with new strategies.
❇️ Listing Optimization: Regularly optimized listings to maintain high visibility and conversion rates.
❇️ Maintain ACOS: Kept ACOS within the optimal range of 12%-17% per month.
❇️ A/B Testing: Conducted A/B testing to determine the most effective strategies.
❇️ Case Handling: Efficiently managed cases to ensure smooth operations.
Results Achieved:
🔹 One-Year Sales: $298,000
🔹 PPC vs. Organic Sales: 35% PPC, 65% Organic
🔹 Lifetime PPC ACOS: 15%
🔹 TACOS: 10%
🔹 Monthly ACOS: 12%-17%
🔹 ROAS: 6
🔹 Percentage of Sales NT per month: 77%
Key Takeaways:
❇️ Strategic Listing Creation: Effective and accurate listing creation is crucial for early sales and long-term success.
❇️ Continuous Optimization: Regularly updating and optimizing listings and campaigns can sustain and grow sales.
❇️ Effective PPC Management: A well-planned PPC strategy can significantly boost visibility and sales.
❇️ Data-Driven Decisions: A/B testing and careful analysis of results lead to better decision-making and improved performance.
❇️ Holistic Approach: Combining various elements like A+ content, store creation, and case handling ensures a well-rounded and successful strategy.
This case study demonstrates the impact of planning, continuous optimization, and strategic execution in building a successful Amazon business from scratch, achieving remarkable sales growth in just one year.
