How We Helped Scale a Shoe Brand to $713,310 in Sales with Strategic Campaigns
Our team successfully helped a client scale their shoe store to an impressive $713,310 in sales in the USA, focusing on popular brands like Nike and Reebok. Here’s a breakdown of our journey and the results we achieved:
Key Results:
● Ad Spend: $210,087
● Total Sales: $713,310
● Return on Ad Spend (ROAS): 3.40
The Winning Sales Funnel
One standout ad campaign utilized a broad audience strategy while leveraging top-performing creatives that boasted an impressive engagement rate—over 300 comments! With substantial data already collected in the pixel, we capitalized on this to optimize further.
Here’s How We Did It:
1. Comprehensive Metric Analysis:
We conducted a brief yet thorough analysis of every key performance indicator from previous campaigns. This included examining Click-Through Rates (CTR), Ad Ranking Ratios, Average Customer Value, and post-purchase behavior to understand what was working and where improvements were needed.
2. Retargeting Strategy:
We implemented retargeting campaigns aimed at users who had viewed products or abandoned their carts, achieving an impressive average ROAS of up to 5x across all retargeting efforts.
3. Enhancing the Store Experience:
We added upselling and cross-selling options within the Shopify store to maximize average order values. Additionally, we revamped the website copy and creatives, emphasizing free shipping and incorporating professional images that resonated well with the target audience.
4. Audience Expansion:
To broaden the customer base, we employed a mix of interest-based and behavioral targeting strategies, allowing us to reach potential customers more effectively.
Best Results at Optimal Budget
Our team experimented with Bid and Cost Cap strategies across multiple campaigns, consistently achieving positive results when winning ad sets were present. However, for stores with less pixel data, we noted that results could vary, sometimes leading to higher spending without significant returns.
By implementing these strategies, we not only helped our client scale their store but also laid a solid foundation for ongoing growth. If you're looking to elevate your e-commerce business, let's discuss how we can work together to achieve similar success!
